FOUR STEP MARKETING FORMULA
THIS FORMULA IS A TIME TESTED APPROACH USED TO MARKET GOJI.
Introducing The 4 Step Marketing Prospecting Formula
Step # 1: Understand the benefits of what you're marketing
This is really important. If you don't get this part right you can just pack it up and go home.
You need to understand the benefits that are gained from consuming your product.
Have a think about some of the benefits of consuming Gochi™ Juice?
Now, what you need to do is focus on one particular benefit, like "increases energy levels", and move to step # 2.
Step # 2: Identify the target audience that's looking to get the benefit that your product delivers
I really like this step because it involves a bit of creative thinking and "detective" work. Here's what you do...
Remember, our benefit is a solution to those who are looking to increase their energy levels because consuming Gochi™ Juice can actually help the body function more efficiently thereby increasing ones level of energy throughout the day. This is a solution for people who feel tired and sluggish and can't seem to get through the day without an "artificial" pick-me-up.
So naturally our target audience are people who are looking for just that solution. They're tired of being tired all the time. They have kids and jobs and they desperately need to keep up with what's going on around them.
Maybe they've tried natural and/or artificial stimulants as a solution to their problem and they aren't getting the benefit they've been looking for or maybe they are...but with some nasty side effects.
Let's stop for a moment...
It wouldn't make sense to try to market your "solution" to someone who doesn't have a problem with a lack of energy, right? That wouldn't work. It's much easier to market this product to those who are actively looking for a way to resolve
this problem.
Good Marketing prospecting techniques would have you asking yourself the following questions:
Why are you asking these questions?
Because doing so puts you in your prospects mindset. You need to think like your prospect because the next thing you're going to do is step # 3.
Step # 3: Craft a marketing message that captures your target audience's attention and interest
Your marketing message can come in many forms such as:
Whatever vehicle you use to convey your marketing message it must be crafted in such a way that it successfully does the following 3 things:
Your marketing message also needs to establish in the mind of your prospect that you are offering a real solution to the problems that they're trying to solve
Once you have crafted the right marketing message for your target audience you need to move to step # 4.
Step # 4: Use the tools of communication to get your marketing message in front of your target audience
What do I mean by "tools of communication"?
The following are some popular tools of communication:
When it comes to Marketing prospecting I like to use the telephone and the Internet. Why? Because they're relatively inexpensive to use. Remember, I need to think about my new recruits who probably don't want to spend the money it takes to run a good radio or television ad campaign so I have to keep my methods affordable...you should too.
What you need to do in your Freelife Internatonal business is master the use of the telephone, the Internet and written material (newspapers, magazines and the mail) to get your marketing message in front of as many people in your target audience as you can, as fast as you can.
Recap
Step # 1: Understand the benefits of what you're marketing
Step # 2: Identify the target audience that's looking to get the benefit that your product delivers
Step # 3: Craft a marketing message that captures your target audience's attention and interest
Step # 4: Use the tools of communication to get your marketing message in front of your target audience
If you follow and master the execution of this 4 Step Marketing Prospecting Formula you will be miles ahead of your competition because you will be adding dozens of customers and Marketing Executives to your Freelife® International business every week.
Dont forget to print this page out. Happy Prospecting!
Introducing The 4 Step Marketing Prospecting Formula
Step # 1: Understand the benefits of what you're marketing
This is really important. If you don't get this part right you can just pack it up and go home.
You need to understand the benefits that are gained from consuming your product.
Have a think about some of the benefits of consuming Gochi™ Juice?
Now, what you need to do is focus on one particular benefit, like "increases energy levels", and move to step # 2.
Step # 2: Identify the target audience that's looking to get the benefit that your product delivers
I really like this step because it involves a bit of creative thinking and "detective" work. Here's what you do...
Remember, our benefit is a solution to those who are looking to increase their energy levels because consuming Gochi™ Juice can actually help the body function more efficiently thereby increasing ones level of energy throughout the day. This is a solution for people who feel tired and sluggish and can't seem to get through the day without an "artificial" pick-me-up.
So naturally our target audience are people who are looking for just that solution. They're tired of being tired all the time. They have kids and jobs and they desperately need to keep up with what's going on around them.
Maybe they've tried natural and/or artificial stimulants as a solution to their problem and they aren't getting the benefit they've been looking for or maybe they are...but with some nasty side effects.
Let's stop for a moment...
It wouldn't make sense to try to market your "solution" to someone who doesn't have a problem with a lack of energy, right? That wouldn't work. It's much easier to market this product to those who are actively looking for a way to resolve
this problem.
Good Marketing prospecting techniques would have you asking yourself the following questions:
- Where can I find people who are suffering from a lack of energy and looking for a solution?
- What kind of products might they have they purchased in the past?
- When these people go online to look for information to help them solve their problem what kind of keywords and keyword phrases do they type into the search engine?
- Are there any infomercials that offer a product they may have already inquired about?
Why are you asking these questions?
Because doing so puts you in your prospects mindset. You need to think like your prospect because the next thing you're going to do is step # 3.
Step # 3: Craft a marketing message that captures your target audience's attention and interest
Your marketing message can come in many forms such as:
- • Marketing prospecting script
- • classified ad in a newspaper or magazine
- • website copy
- • radio ad
- • in person conversation
- • etc...
Whatever vehicle you use to convey your marketing message it must be crafted in such a way that it successfully does the following 3 things:
- Gets your prospect's attention
- Captures your prospect's interest
- Gets your prospect to take the action you want them to take
Your marketing message also needs to establish in the mind of your prospect that you are offering a real solution to the problems that they're trying to solve
Once you have crafted the right marketing message for your target audience you need to move to step # 4.
Step # 4: Use the tools of communication to get your marketing message in front of your target audience
What do I mean by "tools of communication"?
The following are some popular tools of communication:
- the telephone
- the Internet
- radio
- television
- newspapers
- magazines
- the mail
When it comes to Marketing prospecting I like to use the telephone and the Internet. Why? Because they're relatively inexpensive to use. Remember, I need to think about my new recruits who probably don't want to spend the money it takes to run a good radio or television ad campaign so I have to keep my methods affordable...you should too.
What you need to do in your Freelife Internatonal business is master the use of the telephone, the Internet and written material (newspapers, magazines and the mail) to get your marketing message in front of as many people in your target audience as you can, as fast as you can.
Recap
Step # 1: Understand the benefits of what you're marketing
Step # 2: Identify the target audience that's looking to get the benefit that your product delivers
Step # 3: Craft a marketing message that captures your target audience's attention and interest
Step # 4: Use the tools of communication to get your marketing message in front of your target audience
If you follow and master the execution of this 4 Step Marketing Prospecting Formula you will be miles ahead of your competition because you will be adding dozens of customers and Marketing Executives to your Freelife® International business every week.
Dont forget to print this page out. Happy Prospecting!
Tags: freelife
